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Do laser hair removal treatments brings in the best ROI?If you were to ask any medical laser aesthetic spa owner or technician in North America, which treatments brought in the healthiest ROI, that laser hair removal treatments would be in the top three, next to (Botox and Hyaluronic Filler) – even though this market has been flooded.Then why is laser hair removal still a lucrative treatment?Well, if you consider the fact that laser hair removal is attributed to a service…

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As we all know, creating brand awareness is one of the best ways to use social media. This allows for customers to find and connect with your clinic, as well as many other benefits like brand loyalty and customer retention. To be able to effectively use social media, you must first understand the objective of each social media platform. 1) Easily create 20 to 30 conversion topics/per month by keeping these 2 tips in mind: Make sure the link from whatever platform…

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 Developing a brand is 95% of the battle.  As an owner of a medical laser aesthetic business, the biggest mistake you can make is to deprioritize branding. Without one, it’s impossible to set your business apart from your competition in a meaningful way. What ends up happening, is that your selling strategy becomes dependent upon price point. The problem with price point selling is that you end up being undercut by your competitors.    Plus, branding is the blue print for…

Nobody is surprised to hear that owning your own laser aesthetic facility is more lucrative than working for minimum wage as a Technician for somebody else. The reality is, if you are an employee in this industry, your financial future will undoubtedly be quite grim. That’s probably why most Techs dream of starting their own establishment.Unfortunately, the problem with that aspiration (in the past), was that the start-up, consumable and overhead fees used to be so excessive, it was considered…

 Dr. Nwankpa-Keshinro, an Obstetrician and Gynecologist in Brooklyn who recently changed her specialty to cosmetic medicine, said that “when you clear up someone’s acne or facial hair, they are as grateful as if you delivered their baby.” In other words, there is an obvious public demand for the type of treatments and products that make you look younger, fitter, more attractive, hairless (in all the right places) and blemish-free. iData Research analysis recognized aesthetic laser and light therapy markets for…

Whether you are a new business, or a company looking to expand your clientele, here are 9 great ways to build your lead list. Utilizing your SharpLight Total marketing membershipHosting SharpLight technology partiesPresenting at corporate lunch and learnsUsing the digital sphere to market your servicesChoosing the right presentation and marketingReturn the favour by being a guest speakerTake advantage of multiple businesses’ foot trafficJoin meet up groupsCold calling 1. Take full advantage of the SharpLight Platinum Marketing Membership program.This package offers a useful…

Get the fresh summer look! Sharplight, 15. 06. 2017

SharpLight Technologies has solutions for all your summer skin insecurities. There is an easy, simple treatment for a smoother complexion and a fresh summer look. These options are quicker and more reliable than traditional methods. Say Goodbye to CelluliteGet rid of your fears of showing off your legs at the beach and start being proud of them. Thanks to SharpLight’s advanced technologies, cellulite can be reduced by tightening the skin increasing the temperature of fat cells in the affected area, thus…

“I lost 10 pounds”… “I lost 20 pounds”… wow, you lost 30 pounds. Weight loss can be a serious challenge, but when you achieve your weight loss goals and gain muscle strength, it’s time to celebrate! Wait, what do you do about all the loose skin? A lot of people struggle with their new appearance once they have managed to drop the weight. It can cause loose skin, which can have a serious impact on your self-esteem and confidence. Luckily,…

Modern Day Grandma Sharplight, 12. 05. 2017

When you think about what grandmothers looked like in the past, you probably picture a sweet and innocent older woman, sitting around watching soap operas and knitting. They made you cookies and “accidentally dropped” money on the floor for you to pick up when you visited them. This classic stereotype of a grandmother is now something of the past because the 2017 grandma is much more modern.Our modern day grandma is now a confident, independent woman who feels great in…

With Mother’s Day coming up, you are probably thinking of all of the great gifts that you can give her this year. Your mother has always been there for you while growing up, from attending all of your games or recitals to just being there for whenever you need her. Mother’s Day is so important to show your mother exactly how much she means to you. If you are at a loss at what to get your mom, aside from…